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#CAT
BACK
What would the internet be without cats?
They produced a fortune in content. Thousands of videos, GIFs, memes, stickers. So why not repay them for the entertainment? That's how #CatBack was born, the first cashback program to generate donations and save stray cats.
In collaboration the NGO Adote um Gatinho, we created a product line to put the new catback system to work, launched with at São Paulo's Bienal with the support of influencers and a homage film to the biggest cat memes online
Client /
Adote um Gatinho
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